Who would have thought that the rich were not the ones with a thick leather wallet stuffed with currency bills of the higher order? Well, perhaps they are but not necessarily in the current situation.
There is one utility that has had a festive season ever since November 8th, 2016. Wallets, of course – just the digital ones. E-wallets have shot up in business drastically with huge percentages of growth – in use, profit and demand.
Now, what are E-wallets?
Saying the names like PayTm, MobiKwik, Freecharge or Oxigen are more easily recognizable than technical terms. However, to put it in simpler words, let’s say an e-wallet is an online application that lets you pay bills, carry out transactions, recharges and purchases through virtual cash. One has to sign up with the website or smartphone app with their email or mobile number.
Next step is to add money to the digital wallet. It is done using Netbanking or your credit or debit cards. The amount can be seen readily in most apps. However, there were limits in the maximum amount that could be added to the wallet which have been raised now owing to the high demand for e-wallet transactions.
A PayTm account holder can also transfer money to a beneficiary who also has a registered account on PayTm very easily by entering their registered mobile number and the amount to transferred from their PayTm Wallet. Besides that, there are options to send money to someone’s bank account as well.
That said, why just smartphone apps?
The population using smartphones is growing exponentially. Smartphone users also outnumber credit/debit card holders. An application on smartphones is more convenient to handle than bank cards. There is also an increasingly seen trend amongst merchants using e-wallets like Paytm to receive their payments. This is easier than installing POS Swiping machines, procedure-wise and cost-wise.
There is also the safety factor in using an e-wallet. The users do not have to fret about saving bank or card details. Furthermore, these e-wallets also offer consumers discounts and cash-back very often, although into the same wallet.
With these attractive features, E-wallets have taken the leap ever since Demonetisation materialized.
So how do they work?
Most e-wallets were previously payment gateways and evolved in multiple dimensions to be what they are now. PayTm is, again, the iconic example. It was a payment gateway that facilitated online transaction between a consumer and a merchant.
And then it evolved into a website and smartphone app that managed mobile phone recharges and bill payments. And from a mere recharge platform, it has launched into a fullfledged marketplace. A virtual marketplace that lets people buy stuffs online, no different than the major online retailers like Amazon, Flipkart, Shopclues, Snapdeal and which not.
A major e-commerce retailer now, PayTm has a few extra revenue sources than the exclusive wallets.
Let’s see where their money comes from. Supposedly.
The major profit that marketplaces, payment gateways and e-wallets make is coming from commissions. The fee charged from merchants or sellers to be listed in their marketplace and the maintenance fee are the main source of income for ecommerce marketplaces.
However, the picture with e-wallets is a little different. In case of recharges, it is pretty much same as the recharge outlets where the shop guy recharges in your phone number when you pay him. A small commission of 2 to 4% goes to this intermediary and since the reach is vast and with all mobile service providers, that amounts to high value.
Another possible means is negotiation. The e-wallets through which you are paying bills have an agreement with the entity to which you are paying bills. A short time lag between the bill payment date and the date of transfer of the amount to the entity generates an interest from the amount that stays in the e-wallet.
The cash-backs offered also have a pretty good validity and that is convenient for customers and as the cash remains in the wallet for future use, the e-wallet gets interest from it. Furthermore, the cash-back offers make the consumers return to the same wallet for their payments which is again beneficial for the e-wallet company.
So convenient, yet a few limitations?
The limitations are stark when it comes to e-wallets.
Firstly, you can keep any amount of money in your leather wallet. Or wherever the storage is. But e-wallets have a monthly limit mostly and a limit on the maximum amount that can be deposited in the wallet at a time. This is inconvenient for larger transactions.
All banks insist on KYC (Know Your Customer) verification now. And e-wallets need e-KYC to enhance the amount deposited to Rs. 1 Lakh. But this calls for the Aadhar and those without it don’t stand a chance.
And basically, e-wallets require some digital knowledge and practice. It is not for the elderly, the digitally illiterate (that includes the generally illiterate as well) and people without a smartphone. Technically challenged people are left out of the convenience called digital wallet. And a large section of the Indian population still come under these left out groups.
Now, not to mention the network and internet issues. What is an e-wallet without an internet connection anyway?
So, still a not-so-short way to go before e-wallets gain the ultimate popularity. Period.